Museum can be engaging and psychological

Museums are everywhere. Museum teaches people about history, culture, important things. Some of museum are modern, some are antique, but with the appearance of new technologies, we can have quite a new experience.

Like in the Museum of Feelings. It scans the face lines, records your voice and makes out of it an art. Moodlens help us to understand our feeling at the same moment. 

2. The Second example of virtual reality is the Museum story of famous Ukrainian Band - Okean Elzy, that turned 20. The project - OE20 is online museum story of 20 years of the development of the musicians. 

Virtual tricks allow the user to play online with form and shapes, that is accompanied by playing tracks. 

3. For all of the visitors in Warsaw, I recommend spending several hours in Copernicus Science Center. This museum allows visitors even adults to fill all the physics, robotics, and mechanics spaces at high school. 

Designer nowadays and his roles

v design  - to organize, to plan

What is designer Today?

1. Inventor new technologies, material development, ecology friendly 

Let us take for example Oscar Zieta, the Polish inventor of Fidu technology, the lecturer of Industrial Design at School of Form in Poznan. More detailed information about the designer on the website

This small example of the innovation has simple at the first look idea, so the main goal of a design is reached - try to simplify the creation process where it is possible. 

2. Trend reader cultural expert

Many people feel nostalgic to memories and past times, so that they want to have it right here and right now. Great investors and designers made it happen in Ukraine - www.thngs.co

The main content is understandable to everyone.

3. Constant learner/interdisciplinarist 

The same process of teaching somebody allows the teacher to learn by himself new things. Without self-development it is impossible to come across the right path.

4. Futurologist 
By creating future designers are projecting future. 
It is a must for every designer:
- to know how to use visual communication means
- the aesthetics in his sphere
- the thinking process of the consumer of the art
- must have developed looking on things
- the critique (self or by mentor) is to follow the whole process of creation

Google art project allows all to have a possibility to visit the world's most renowned expositions. You also can a glimpse at it. link

For future designers and for actual the new sphere is being designed too. The place for inspiration - designers.mx

Nike + or how to teach your clients to be better (edu_sport)

How to sell 1 thing and still keep your client in the full immersion of what you offer?

In working with clients, it is recommended to have the best case studies. To my mind, Nike is additionally proficient in teaching its clients. Let us start a small research journey.

Why Nike +?

Nike + sells sport goods

Nike + offers ways to become better

Nike + teaches how to become Messi, Klitschko, Arnold, Bolt, Phelps...

Nike + suggests the habits that will make you healthier

Nike + is a type of social network that is focused on both physical and emotional calories to be burnt

This brainstorming flow of thoughts can be prolonged, but it is a great example on how to develop you brand by following strict strategy. The strategy is like a perfect counselor that listened to all the requirements users asked for.

Why Nike is so innovative?

It definitely has an innovation department or even a center that is non-stop working on developing new materials, ideas and observing the econs on how they react on new models of sneakers or the new trend of jogging. N. is taking into consideration regional and cultural aspects. Like the support of marathon gathers the wide range of people and by giving econs a t-shirt in present they make a small injection to love Nike brand. Big Plus for social impact.

Is it all only about social psychology?

- The possibility to throw a challenge to your friends is engaging the friend, family zone for a better thing than a simple couch potato. It is like ICE Bucket challenge.

- Setting goals in some narrow sphere is quite a hard case for an average person, engaging in a sport.

- Gamification is a helpful tool in any other activity where motivation needs constant support

Neo stuff that triggers

NikeFuel is a new term, that was created to measure all activity of nikekuman (NIKE + HUMAN). The creation of a new term is the first step to count on things, we could not found without new technologies. And here Nike avantgardes others brands. The age of corporations will bring us new surprises.

I would recommend Nike + as a perfect marketing case with clear and understandable strategy. It has many pros for a high price, where we pay not for a well-designed stuff but rather a lifestyle.

Now I understand the lack of wish to go to the gym - I do not have a sport watch to count all data, the right grey shoes but rather regular, the right t-shirt to sweat less and nice bag ready to carry all that stuff.

Let us prepare to count our steps, our heartbeats, calories ets.