вівторок, 15 березня 2016 р.

Neuromarketing - new science

New Science at new age of every minute change

In the age of fast changes, new skills appear and requirements are interdisciplinary.

Here is the CAREER OPPORTUNITIES NEUROMARKETING description. It shows the necessity of new science and new specialists. 
Tools (being used in market research):
  • Eyetracking the pharmacy business is already at the highest level of using this technology to discover the needs of their clients. The low price of the equipment makes it more affordable, but still the use of the appliances is to be taught and cleared the data received.






  • Social interaction in decision-making - Preenster. Humans are social beings so their  decision are mostly driven by unconscious impulses or group pressure or surrounding.

      • UX designer is technical side of Neuromarketing sphere



      A good example of a successful use of Neuromarketing use, we can trace in Mr. Kogan sales or retail business that burst in Australia. A Bialorussian decent businessman used of a team that traces customers choices is kogan.com. They sell without their own label or with a name of prime mińister of Australia in the set nick - Kevin37.  200 personnel are tracking customers interests and that is the secret of success. 
      In Poland, one can get the psychological education only in several best Universities like University of Social Sciences and Humanities - Neuro-Cognitive Psychology, Jagielonnian University (Master) Neuromarketing; University of Warsaw (Minor & Master) Neuroinformatics Neuromarketing; Nicolaus Copernicus University in Torun (Master) Neuromarketing.

      Practical use of Neuromarketing: More and more corporations, big trading networks are trying to understand Shopper's Mind. -  www.shopperbrainconference.com This is one on many other events that are targeting science to know the client best, so offer the best offer.