New societies structure or D_TRIBE

Modern societies and subgroups

Modern societies are becoming more like groups in Facebook. Let us has a close look at one famous author of a TV show about cars - Drivetube 

This 'tribe' is not positioning itself as a mass culture but rather than a group of the same interests. Even its motto suggests something hidden from others: SEE WHAT'S INSIDE_ This is our home. This is where we live. This is where we make the world pass in a blur.

The only currency one has to pay is attention, by letting in your world their world of fast cars etc. Also, the profile with an email address is to be shared in exchange to get the fresh news, updates, testing cars.

If we take closer to the research of Dr. M. Kosinski, our data can be more informative than our family. Such kind of information and campaigned that gather data about users are only tools in knowing clients better to sell them a 'better' service or product or to 'suggest' it.

Heroism and psychological hints

How can we teach heroism? Or do we need heroes?

There is one philosopher that suggested that only the heroes of time will save the world.  The role of the education, both formal and informal at home has a great role in finding the fire inside children.

By raising information about blood donations people in the movement - bloodyforeigners.org.uk, people change society opinion to positive. As well as project  - tabletochki.org that is gethering money for sick children.

With the appearance of new technologies a modern man has many free slots of his time. No more night watching against predators or searching for wood to heat the hut. This led to the phenomenon that an average man needs motive to do something like go to gym, or travel around the city. Sarah's motivational tatoo pack is another small visual motivator that is trying to raise money at Kickstarter.

Planning life is everything

Planning is everything

                        Anyone who stops learning is old, whether at twenty or eighty. Anyone who                                        keeps learning stays young. The greatest thing in life is to keep your mind young.                                                                                                                                                  H. Ford 

There are many ways to plan your life: do not plan or make at least some plan.
Let us focus on service - www.lifetracker.io

• it has Maslow's taste of work-life balance
• it has modern up to date interface
• it has artificial intelligence with version 1.0
• it's main aim to make something happen by changing the behavior of an individual

All and everywhere are actively promoting self-development and self-science. So following Adizes' ideas if there is a need a person can learn everything and change him or herself. Like we have in portal - www.4brain.ru

DREAM&DO

Starting from childhood we have dreams, but in the run of life cycles, we tend to forget them. Project, like Dream&Do makes maps that help to visualize ideas, make some short & long term plans.

Everyone needs marketing - Education too

Everyone needs marketing - Education too

In education marketing plays a big role. Every service in the modern world, from buying socks in a shop to ordering tickets on a vacation, we follow the customer journey. We google it, we ask friends, we compare and read feedback. But the main reason we are buying one or another service is its attractiveness. Most of the people were taught that if it is advertised, so it was worth of something.

Another example of a famous classic player in a metro station in shattered clothes barely earned 50 $, while with a Stradivarius violin and music hole, the cheapest ticket cost 100 $.

Without self-marketing any professional, that is eager to go on freelance is doomed to earn a penny for real talent. In that case, all art created with the promotion will lose its free beauty, due to Kant.

To my mind, every faculty at every university should teach students to self-promote themselves:

- by knowing how to talk in front of the audience

- by knowing its "price" on the market, in other countries

- be becoming a better student of yourself - the notion of lifelong learning (taken from Bensky "Making ideas happen") 

Continuing the warfare theme I found a great person - Brent Gleeson, who after a service in army become a motivational leader and coach, using methods that easily break all limits. -  www.brentgleesonspeaker.com 

Another interdisciplinary approach in educating leadership in management is motivational and at the same time entertainment video of the conductor of Boston Philarmonic Orchestra - Benjamin Zender.

 

Further reading - Al Ries & Jack Trout “Marketing Warfare”

Taking by giving during educating

Taking by giving during educating

Every company if it is universally known is taking some responsibility. It has to:

• bring some social input, like emotions during common dinner
• create new purposes in its goods or services
• show that this company is giving not only sales us stuff

IKEA is sharing for free its Kitchen in the center of a City. It shows its products: furniture, utensils, the new ways of cooking. A family size table or friends size are simple and brings us the notions of how to spend our free time. This is a very important for urban citizens, where the limited living space makes it not affordable for a majority.

There is a good book Amateurs Get Angry With Clients. Professionals Educate Them by Paul Jarvis.

That shows how to treat your clients and without a trustworthy and real philosophy, any business will fail in 1,2, 10 years.

This method will help you and your company or organization to pick up the right and loyal clients, that will become eventually friends to you and you should invest not only time but attention to your friendship, or it will fall apart.

In conclusion, everything you do, you should give it first and let your clients probe it, to rate it, or to like it if it is worthy.

Theatre and creative industry role in geopolitics

Theater and new creative industry's role

In the modern world, the role of money is passing away slowly and other success measurement means are about to be accepted. Following the ideas of Vlad Troitsky, the founder of a new initiative in Ukraine - DAX Theatre, Gogolfest, Dakh Daughters and hopefully, other creations we can see "the other way of living". In this world, the humanitarian and creative skills are number one.

The new approach in theatre and its role in society is vividly shown in the works of Dax Theatre, like play DogHouse: view from above and a view from beneath (2 parts). It shows the slave and free person lives, depending on their surrounding. Everyone will interpret this cage in his or her way and the border where a man stops to be a slave. F. Zimbardo's Standford experiment will pour some light at the environment the theatre created.

The role of man is changing into that of what we will leave after our lifetime. The climate, the environment, the ideas. In this case art's role - is showing our endlessness and the new reasons o f making, to create and not to war and destroy. Ecological thinking. Renewable energy. Exploration of space and human nature - and many other new roles are to be implanted into human heads. Ted X - is the example of sharing knowledge, while educating others and the tool that made dreaming popular and worthy. 

Culture on export. Daha Daughters one of the V. Troitskyi creation. This theatre has already concert in more than 40 countries in the world. If there is a demand, the proposition will follow. 

Gogolfest acquires the geopolitical role in its region, and if its will prove its antifragility, the universal. Vlad Troitkyi shows the way Ukraine can be the birthplace of new civilisation, where people are not afraid to take responsibility (for ourselves, for out family, for our actions), where they live to their limits.   

Taking an example from European countries, Dutch embassy in Warsaw has a creative fence, that is showing its culture as visiting card abroad. Going from theatre to designing of embassy fence. the frontline in a geopolitical world is drawn in creative sphere. 

Neuromarketing - new science

New Science at new age of every minute change

In the age of fast changes, new skills appear and requirements are interdisciplinary.

Here is the CAREER OPPORTUNITIES NEUROMARKETING description. It shows the necessity of new science and new specialists. 

Tools (being used in market research):

• Eyetracking the pharmacy business is already at the highest level of using this technology to discover the needs of their clients. The low price of the equipment makes it more affordable, but still the use of the appliances is to be taught and cleared the data received.

Social interaction in decision-making - Preenster. Humans are social beings so their  decision are mostly driven by unconscious impulses or group pressure or surrounding.

• UX designer is technical side of Neuromarketing sphere

A good example of a successful use of Neuromarketing use, we can trace in Mr. Kogan sales or retail business that burst in Australia. A Bialorussian decent businessman used of a team that traces customers choices is kogan.com. They sell without their own label or with a name of prime mińister of Australia in the set nick - Kevin37.  200 personnel are tracking customers interests and that is the secret of success. 

In Poland, one can get the psychological education only in several best Universities like University of Social Sciences and Humanities - Neuro-Cognitive Psychology, Jagielonnian University (Master) Neuromarketing; University of Warsaw (Minor & Master) Neuroinformatics Neuromarketing; Nicolaus Copernicus University in Torun (Master) Neuromarketing.

Practical use of Neuromarketing: More and more corporations, big trading networks are trying to understand Shopper's Mind. -  www.shopperbrainconference.com This is one on many other events that are targeting science to know the client best, so offer the best offer.

"If you please--draw me a sheep!" - or how we are responsible for our success

Nowadays the trend of a sketchbook or creative planners is spreading all over.

Let us have a close look at the creative notepads, that try to get their place in our lives.

1. Keri smith Wreck This Journal  - is designed for those who can not but experiment with everything - Explorer's guide!  

2. SPE The Diary of Success and the detailed instruction how to use it (descr. in ukrainian)

3. The territory of your development (ukr. version Територія Твого розвитку) is simple but well-known portal that explores self-development and traveling their main tool.

5. My Doo is a tool that makes you plan, schedule, draw, improve, take notes, imagine, motivate, and even read articles of interest!!

Not with my hands or how we make a choice

In many cases, there is a question: what to do? How to make the right choice?

This  question appeared to be the source for many new businesses: like application or travel guides.

- Let us have a close look at the applications:

At the online service - Break Up Shop the burden of negative information is taken away from us. Small presents, tickets to cinema or breakup text or wine can make it easier.

"Up in the Air" (2009) would continue the same topic of dealing with firing people. But the borders between real and e-world can be erased like in a movie Application I-Lived (2015).

The second example has the story element in it. Also, this is the tool that will help people to be different, by showing others their way of spending free time next level of showing off in a good way - mynext.travel. This is the good service that unites people with the same or similar interests, so the tour agencies are having IT- competition!

Not cars are the meter of being successful but the more exclusive countries you have visited and the more likes in FB you received the cooler you are The idea of ICE Bucket challenge can be traced in new spheres. Social psychology is very important nowadays, where we know the smallest details of every friend on the top of our finger via the screen of our gadget. Traveling can dictate us what to live and where to live - nomadlist.com

In the last year the question of how to choose made many developers to make sharable around the world. We track out work, life, hobby - everything, like in the new application-  lifetracker.io

I would also recommend to have a look at the application, developed to choose the right clothes - cluise.com (it is simply a wardrobe in our pocket).

What a designer can teach us

What a designer can teach us?

• We are live when we are moving - benoitmalta.com

• We can save lives by making incubators out of cars parts (in 3rd world) - designthatmatters

• We can help disabled people to feel comfortable - like in the project of the graduate from School of Form Marta and her idea of stickers at Amica oven more

 Product design on the service of our Planet - Seabinproject

I also support the idea that Design will save the World, like on of the best design studies that has the same manifest written in every lanaguage - here

Visual communication

Visual Communication is the new mean of modern talk, by sharing right information. the right I mean useful.

All the specialists are talking their own language that is shared and constantly developed as if the unique language is being developed. Like VCG 2015 was organized to join not only local visualizers but also foreign.

Right now many visualizers are trying to make a strong identity message, like Belarussians (Map)
or like Ukrainians (Vkraina project):

For a special use of Social engagement of not simply clients but the participant, deserves Lvivske beer company. (Video)

The similar approach was used by UEFA in promoting tickets on Euro 2016 in France. UEFA made it's an approach multicultural, personalized patriotic & fun.

Without a doubt the project of


Grape Ukraine agency Pepsi Challenge: Beats of the city is out of any league. 

Practical use - make shopping without going to store (video) by using VRCode.

This new world needs communication for better coexistence!

These and many great visual you can learn simply by practicing on a Wacom display on The Bezier Game. 

Visual inforamtion can be also grasping and structural - ybogdanov.github.io

жлоб арт як мистецтво що йде з мас

Мистецтво стирає границі, мовні барєри, та несе завжди глибоко неприховане повідомлення.

Цей мейнстрім чітко помітний в Україні. Хтось це засуджує. Комусь байдуже, а хтось використовує як джерело до відтворення простої буденності. Проте це цілком закономірний результат того, як режим попереднього століття зрівнював усі верстви населення.

І як же тут не згадати Чоткий Паца. із більше 1,5 млн підписників в Соціальній мережі. Широко запотребований ресурс. Тут працює соціальний момент - кожен може стати тим чотким пацою запропонувавши свій вдалий вислів. Icebucket Challenge і близько нестояв.

Одинн із засновників Жлобарту - Ігор Семесюк вдало і прямолінійно дає підсказки з чим потрібно суспільству зіткнутись, щоб хоча на щабель вирости. В похід! 


 
 

Midot.com - Psychological power in HR

Where does psychologist work?

Let us have a short view at the Israeli experience. Israel in a short time after its birth already became the leader in its region. Why? What is the hidden recipe?

More than half of success of any organization is the result of right personnel at the right position.

Modot.com is a good case study of how the HR system is to be tailored to any organizations. In the corruption type of states this type of system is an essential tool.

1. It all started from foundation of Horowitz Polygraph Institute
2. Then IntergiTEST was introduced:

• Honesty
• Theft Norms 
• Bribery 
• Service tolerance 
• Drug use at work

3. The location where the service MIDOT is being used:  

To my mind, the main key is laying in its scientific background of the Midot. It is constantly is developing by taking part in many specialized conferences and by publishing its input in the science of organizational psychology. The deepness of human mind is still to be discovered.