Taking by giving during educating
Every company if it is universally known is taking some responsibility. It has to:- bring some social input, like emotions during common dinner
- create new purposes in its goods or services
- show that this company is giving not only sales us stuff
IKEA is sharing for free its Kitchen in the center of a City. It shows its products: furniture, utensils, the new ways of cooking. A family size table or friends size are simple and brings us the notions of how to spend our free time. This is a very important for urban citizens, where the limited living space makes it not affordable for a majority.
That shows how to treat your clients and without a trustworthy and real philosophy, any business will fail in 1,2, 10 years.
This method will help you and your company or organization to pick up the right and loyal clients, that will become eventually friends to you and you should invest not only time but attention to your friendship, or it will fall apart.
In conclusion, everything you do, you should give it first and let your clients probe it, to rate it, or to like it if it is worthy.
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