Everyone needs marketing - Education too
In education marketing plays a big role. Every service in the modern world, from buying socks in a shop to ordering tickets on a vacation, we follow the customer journey. We google it, we ask friends, we compare and read feedback. But the main reason we are buying one or another service is its attractiveness. Most of the people were taught that if it is advertised, so it was worth of something.Another example of a famous classic player in a metro station in shattered clothes barely earned 50 $, while with a Stradivarius violin and music hole, the cheapest ticket cost 100 $.
Without self-marketing any professional, that is eager to go on freelance is doomed to earn a penny for real talent. In that case, all art created with the promotion will lose its free beauty, due to Kant.
To my mind, every faculty at every university should teach students to self-promote themselves:
- by knowing how to talk in front of the audience
- by knowing its "price" on the market, in other countries
- be becoming a better student of yourself - the notion of lifelong learning (taken from Bensky "Making ideas happen")
Continuing the warfare theme I found a great person - Brent Gleeson, who after a service in army become a motivational leader and coach, using methods that easily break all limits. - www.brentgleesonspeaker.com
Another interdisciplinary approach in educating leadership in management is motivational and at the same time entertainment video of the conductor of Boston Philarmonic Orchestra - Benjamin Zender.
Further reading - Al Ries & Jack Trout “Marketing Warfare”
