How we choose!?

To choose or not to choose? - this question we post to ourselves every day whether we are in the supermarket or just choosing the right colour of new clothes.

The science is marching in a fast rhythm and more and more new possibilities are opening so that new professions appear.

Architect of choice is a new profession. People usually tend to transfer the responsibility of their choice on other people. The architect of choice has his share in our buying habits. New marketing strategies are absorbing the information about our tastes, likings etc, so through the social media we are voluntary giving away our private information. Though in the book - Nudge by author R.Thaller, the choice of people can crucially change their wellbeing, health, life.

Truly speaking, the upside down revolution in the behaviour of humans lately suggested the other term - econ (after R.Thalller and his psychological economics) which is irrational in his deeds thus actions.

The world famous corporation Google makes a choice instead of us or help to make it.

The main spheres are:

- individuality

- the feeling of being special

- somebody is supposed to do the bunch of researchers

In such cases people are thinking that some man already was doing the research in this sphere so it is easier to simply copy their work. A modern world is too fast to do all the things by each separately. The noosphere is full of suggestions.
We live in a consumer world, where everything is targeted at our brain and consequently pocket. So it is like a game where we are supposed to be the prey. 

p.s. For public sector www.behaviouralinsights.co.uk in UK is the perfect team working with people, they are serving. And their report here.